Sustainable MICE
Sustainable MICE
An introduction to the concept and definition of Sustainable MICE
MICE Events are
held on a regular basis, but in many cases, they are held only once, which is the reason why the importance of environmental protection and sustainability is overlooked. However, in recent years, ethical consumption, which considers the environment and society, and corporate social responsibility (CSR) have emerged as crucial factors in making purchase decisions. As a result, ‘value and significance’ play a more crucial role than the branding and marketing of products. In addition, society has evolved from shareholder-centered capitalism to a ‘stakeholder’-centered one. For MICE events, it is required to think deeply about the impact that they will have on the natural environment and local communities with a sense of responsibility so that they can meet the sustainability requirements. In other words, we should not be satisfied with holding successful events and increasing the satisfaction of participants, but rather we should make changes to the ways that events are organized and executed in order to minimize potential negative effects on the event organizers and all stakeholders involved, and pass down valuable assets to the generations to come.
UNWTO
![]() It conserves natural ecology, heritage, and biodiversity as key elements of the tourism industry. |
![]() It understands and embraces local communities, cultural heritage, traditional values, and multiculturalism. |
![]() It contributes to social poverty alleviation by fairly distributing economic benefits and providing stable employment and income-earning opportunities. |
Events Industry Council
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ICCA
![]() Social diversity, local communities, education, equality, well-being, and health |
![]() Natural resources, water resources, air quality, energy conservation, and land protection |
![]() Economic diversity and stability and a growth in profits |
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Sustainable Tourism | Eco-friendly Conventions | Sustainable MICE | ||
Protecting and promoting tourism opportunities for the future generations and meeting the needs of tourists and the local communities of the current generation | Green conventions focused on settling environmental issues | Sustainable Tourism + Eco-friendly Conventions | ||
Leading to the management of all resources in such a way that economic, social, and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity, and life support systems (UNWTO) | Considering environmental aspects at all stages of a convention in order to minimize negative impacts on the environment (CIC), and expanding to include all issues that need to be considered when aiming for sustainability, including health and social issues | “Sustainable MICE events” refer to the sustainable development of the MICE industry through effective resource management as well as the participation and cooperation of stakeholders. They also include sustainability in environmental, social, and economic aspects. |
Protecting and promoting tourism opportunities for the future generations and meeting the needs of tourists and the local communities of the current generation
Leading to the management of all resources in such a way that economic, social, and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity, and life support systems (UNWTO)
Green conventions focused on settling environmental issues
Considering environmental aspects at all stages of a convention in order to minimize negative impacts on the environment (CIC), and expanding to include all issues that need to be considered when aiming for sustainability, including health and social issues
Sustainable Tourism + Eco-friendly Conventions
“Sustainable MICE events” refer to the sustainable development of the MICE industry through effective resource management as well as the participation and cooperation of stakeholders. They also include sustainability in environmental, social, and economic aspects.
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