Sustainable MICE > Sustainable MICE

MICE Events are

held on a regular basis, but in many cases, they are held only once, which is the reason why the importance of environmental protection and sustainability is overlooked. However, in recent years, ethical consumption, which considers the environment and society, and corporate social responsibility (CSR) have emerged as crucial factors in making purchase decisions. As a result, ‘value and significance’ play a more crucial role than the branding and marketing of products. In addition, society has evolved from shareholder-centered capitalism to a ‘stakeholder’-centered one. For MICE events, it is required to think deeply about the impact that they will have on the natural environment and local communities with a sense of responsibility so that they can meet the sustainability requirements. In other words, we should not be satisfied with holding successful events and increasing the satisfaction of participants, but rather we should make changes to the ways that events are organized and executed in order to minimize potential negative effects on the event organizers and all stakeholders involved, and pass down valuable assets to the generations to come.

What is ‘Sustainable Tourism’ as defined by the United Nations World Tourism Organization?

Environmental Resources
It conserves natural ecology, heritage, and biodiversity as key elements of the tourism industry.

Socio-cultural Aspect
It understands and embraces local communities, cultural heritage, traditional values, and multiculturalism.

Economic Aspect
It contributes to social poverty alleviation by fairly distributing economic benefits and providing stable employment and income-earning opportunities.

What are the ‘Sustainable Events’ as defined by the Events Industry Council?

Events providers and participants share a sense of responsibility to realize the sustainability of event venues.

Basic environmental protection policies, including preserving natural resources and minimizing emissions of environmental pollutants, are implemented.

Issues that should be taken into consideration to build a fundamentally healthy society, such as human rights, community influence, respect for culture, safety and security, and health and well-being, are included.

There is support for economic growth through collaboration and partnership, including the participation of local small and medium-sized businesses, government responsibility, transparency, and a fair economy.


Sustainable Tourism	Eco-friendly Conventions	Sustainable MICE
Protecting and promoting tourism opportunities for the future generations and meeting the needs of tourists and the local communities of the current generation	Green conventions focused on settling environmental issues	Sustainable Tourism + Eco-friendly Conventions
Leading to the management of all resources in such a way that economic, social, and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity, and life support systems (UNWTO)	Considering environmental aspects at all stages of a convention in order to minimize negative impacts on the environment (CIC), and expanding to include all issues that need to be considered when aiming for sustainability, including health and social issues	“Sustainable MICE events” refer to the sustainable development of the MICE industry through effective resource management as well as the participation and cooperation of stakeholders. They also include sustainability in environmental, social, and economic aspects.

Inquiry

What is ‘Sustainable Tourism’ as defined by the United Nations World Tourism Organization?

What are the ‘Sustainable Events’ as defined by the Events Industry Council?

What are the ‘Sustainable Events’ as defined by ICCA?

The Definition of 'Sustainable MICE Events'

Green conventions focused on settling environmental issues

Sustainable Tourism + Eco-friendly Conventions

Sustainable Tourism

Eco-friendly Conventions

Sustainable MICE